About Halo Consulting Services

Halo is forever evolving, constantly adapting, and keeping in front of what's working best now in digital marketing.

This gives us the edge against our competitors because we're not romantic about how TV commercials, radio, cold calling and magazine adverts used to be the hierarchy of getting your business in front of potential customers.

The internet is here, it's not going anywhere, and it's just begun...

If you are, or you're thinking about using one of the aforementioned advertising gateways to generate attention for your business, then you've already lost. You may as well cash that advertising budget into notes, set fire to it and see how smoke signal advertising performs. That could be more effective.

Digital marketing is a lot to get your head around. What worked yesterday will not necessarily work today.

Even since the birth of the internet we've seen numerous changes to what worked then, which we wouldn't even give the time of day now.

Want to see an example?

Email Marketing

Emailing marketing back in the mid 90's it was awesome!

Marketers were getting 91% open rates. We as users used to actually read and interact with every email we got, because it was new and we didn't get so many.

Nowadays, what with the ridiculous amount of emails received daily. We've grown accustomed and blind to these feeble attempts to grab our attention, and as a result, you'd be lucky to see a 5% open rate.

Another example? Sure.

Google AdWords

Google AdWords.

Back in the mid 00's you could pick up your most potently targeted keywords to capture your potential website visitor's attention for pennys. Absolute chicken feed.

Nowadays, if you're bidding for those same keywords, expect to pay 1000% more.

Now we're not saying that these two methods of driving targeted traffic to your site are completely dead. It is possible to still get conversions these ways. However they depend on other factors too. Is your email list warm? Is your website & content engaging and responsive?

The ROI for these two examples crucially relies their success on many elements, especially if this is all fresh news to you and you haven't understood much of what you've just read.

But don't worry, we've got your back.

We know what works right now, we know how to execute it, and we're constantly assessing what's on the horizon in order to get in there first and reap the benefits like how TV, radio, phone calls, emails and google ads used to kick ass.

Whether you're trying to grow and scale your avid obsession for Thunder Cats or Boomerangs into a thriving business. Or you're trying to generate B2B relationships to land that next big deal.

Get in touch. Become a client.

Collaborate with us. We'll dissect your business. Discuss your strengths and weaknesses.

Reverse engineer the attention of your end consumer.

Formulate a strategy catered for your niche market to set you up for success.

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  • Content Creation
  • SEO
  • Social Media Marketing
  • Lead Generation
  • Influencer Marketing
  • Conversion Optimization
  • Website Analytics
  • Retargeting
  • PPC
  • Paid Media
  • Video Production
  • Website Creation
  • Branding
  • Website Ratings
  • Email Marketing
  • App Creation
  • Voice Creation (Alexa & Google)
  • And Other Emerging Technology